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 Wah, nampaknya sudah 5 hari SaifulSham tidak diupdate, satu pencapaian yang luar biasa. Sebenarnya saya agak sibuk sedikit, saya bertukang di belakang tabir. Setiap hari saya memperuntukkan sejam untuk aktiviti2 perniagaan dan dari sejam ini saya pecahkan kepada beberapa bahagian (site2) selama 15 minit. Jadi setiap hari saya cuma ada 15 minit untuk SaifulSham dan baki 45 minit lagi untuk perniagaan Internet lain pula. Begitulah saya bekerja. Dalam tempoh 15 minit ini saya secara perlahan-lahan membaiki menu dan navigasi SaifulSham versi baru (belum siap sepenuhnya lagi) dan tidak sempat untuk menulis sebarang post.

Ok, pada hari ini saya bertuah dapat “menemudunga” ataupun mengorek rahsia Mr. X.

Siapa Mr X? Usah tanya saya, kerana ini bukan SaifulSham punya Mr X (mcm Marsyal S) sebab, ini adalah international punya Mr. X. Saya diperkenalkan kepada beliau dengan identiti Mr X. Ketika temubual tersebut, saya rasa membuang masa jika saya tanya kenapa beliau dipanggil Mr X, apa beliau buat dan sebagainya, jadi saya terus tanya “meaty stuff”.

Sebagai intro kepada Mr X, beliau:

• Memulakan perniagaan Internet dengan pelaburan permulaan SIFAR dan menjana keuntungan secara konsisten US$ 100,000 sebulan
• Beliau mendapatkan hak jualan sebuah perisian pada harga US$ 29.95 dan menjualnya semula pada harga US$ 495, keuntungan setiap minggu adalah sekitar US$40,000
• Menjual produk berharga US$4000 dari sebuah salesletter sahaja

Mengikut pesanan Syazwan, bila SaifulSham interview mana-mana tokoh selepas ini, kami akan fokus kepada bagaimana mereka bermula. How, Where, Why & What. Oh ya, temubual ini adalah melalui emel dan saya pecahkan kepada 7 bahagian. Jangan miss walau satupun, daftar sebagai Ahli Kelab Pembaca Setia kami!

Dalam bahagian satu ini, Mr X bercakap mengenai bagaimana beliau mendapatkan hak jualan untuk sebuah software pada harga US$29.95 dan menjualnya kembali pada harga US$ 495 dengan jayanya:

Basically I spent some time surfing around on the net.  I knew, or had a good idea of the market I wanted to be in - it was poker related.  Now every time I opened a newspaper, it was all to do with poker.  Every time you turn on the television it’s poker this, poker that, celebrity poker, the poker channel.

So it was a really hot subject - I knew that, I knew a lot of people would be interested in it and I knew that poker is just perfect for the net.  The internet could have basically been designed for online poker.

So I knew that was the product that I wanted to get into, because it was a very hot topic at the time.

I just really went online - I keyed in “poker”, “poker software” into Google and started looking through the websites.

Came across one which I thought looked a very good product, but as far as I was concerned selling it at $29.95 was just so massively under priced.  And I knew that because of the popularity of the subject and the way that I intended marketing it, I knew that I could turn it into a much higher perceived value product, and one that would sell and sell easily at just under $500.

I got in touch - I sent the guy an email.  He very kindly got back to me.  I explained to him what I wanted to do.  We had a couple of chats on the phone.  A few phone calls backwards and forwards and we decided on me taking the product, rewriting the sales copy, re-branding it, repackaging it, putting it out under a different name - that’s exactly what we did.

Started advertising it in a few select magazines and offline places over here, started putting it on Google AdWords and before we knew where we were … I’d written some articles about it… we’d done some press releases … it started getting spidered by the search engines… before we knew where we were, we were number two and three on MSN search and we were getting picked up by all the major search engines and the sales started coming in.  It was just as simple as that.

 

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