Yeah, yeah, I know the overwhelming thought of starting your own internet business or "perniagaan internet" we call it in Malaysia. Truth is, I was once like you. After 3 "looong" years in this industry, everything seems to be clearer. I get the bird's eye view of the situation, so I understand more. Let me share the most important "tips perniagaan internet" that you need to know.
The first thing you need to do is have a place to sell your products from. It doesn't matter what you're selling, but it does matter where you sell it from. Let me explain. When you plan to run an online business, treat it like one! You'll make much more money this way, believe me. Sure, you'll have some out of pocket expenses, but that's part of doing business. I cannot stress enough the importance of having your very own domain name and web site space.
There's a big difference between a department store and a yard sale. Think of your business as a specialized department store, and give it a place to "stand". If you try and do every single thing for free, you're business will suffer for it in the long run. You need complete control over your business. After all, you are the boss and not just the manager. That's why you need to steer clear of free web hosting sites. You know, those like Geocities, Tripod, etc.
Yeah, they give you your own sub-domain and a limited amount of space, but more importantly, these hosts hinder your earning ability with permanent banner ad placement and file upload limitations. Keeping everything as simple as possible will benefit you in the end and make your job a lot easier. Don't waste your time or energy. It's not worth it.
So, do yourself a big favor and pay for good web hosting. Let me add this, many web hosts are steering away from allowing certain files to be hosted on their servers. This includes .zip, .mp3, .exe, and in some cases .pdf files. Not good for an information business. Most of these web hosts who ban these types of files are offering "shared" hosting. Shared hosting is simply multiple web sites that share the same server. While this isn't a bad system, it still limits what you can do. But, if you are comfortable with that and have found a shared hosting plan that fits your specific needs with a good price, then go for it. But be sure to check their terms of service before you finalize your choice and pay.
I in my experience has tried 3 hosting companies and luckily, from the 3, only one is a disaster (yeah, you read it right! Being scammed by hosting companies is the 3rd best misfortunes you can have after being scammed by that "Money Transfer" and the quick rich schemes.
Stay away from the branded host like Yahoo. They are expensive, slow and not friendly. Go figure if you don't believe me. For me, the two good companies I use is
HostingOlympic.com and
WindyCityWebSolutions.com (more expensive, might not be in your budget range)
Before you set up with a specific web host, you need a domain name. That is an easy enough task. Where you purchase your domain name is just as important as where you purchase your web space hosting. A good company to go with for domain name purchasing is
Namecheap.com . They've been around for a while and they have top notch customer service. Plus, their prices are affordable.
You might be told GoDaddy is the biggest domain registrar online, but for God sake, if you are a Malaysian like me, stay away from them. (Don't ask now, when you have established your online business, go ask the old timer, you will be thankful for this tips)
When selecting the right domain name it's a good idea for you to add at least one descriptive word pertaining to your online business. Say for instance you want to sell soccer equipment, you might choose www.waytogoalsoccer.com, or www.soccersupplier.com, or www.yoursoccersupplies.net, www.justsoccer.com, etc. The reason for adding "keyword" in your domain is that when people use search engines your site will come up more frequently. And that means more traffic, which means more sales. Plain and simple.
It doesn't matter where you buy your domain name, just that you buy one.
Now, I know you are nearly choking with information, I'll leave you here and we will continue with the next series. Stay tuned and meanwhile, think about what you want to sell.